Saturday, January 18, 2014

Yes, it's true. Bert's leaving.

WLBT announced legendary broadcaster Bert Case will retire on January 31.  The station posted this statement on Facebook:

LEGEND SAYS GOODBYE:

It’s with a lot of sadness that we have to report Bert Case has made the decision to retire.
The Mississippi broadcasting icon has decided his last day at the station will be January 31.
It’s been a pleasure and privilege for everyone who's worked with Bert throughout these many years... and it's hard to even imagine him not being here in the newsroom.

He sets the tone...
His skill as a reporter and anchor, his experience in our community, and, most importantly, as a simply remarkable human being.
There is no ego or pretension… He is the man you see on TV, and even better, even warmer, and friendlier and as easy to talk to as an longtime friend or family member.
We all are going to miss him very much.
There will be more on this news in the coming days... and Bert may have some new projects coming up that you will NOT want to miss (we'll keep you in the loop)

At WLBT, It will not be the same.
There is no replacing a man like Bert Case. We can only hope to all honor his legacy with our work, and honor the man by how well we treat people, and how much we love this community.

WLBT General Manager Dan Modisett told JJ will still work at WLBT on various projects so if you think you will not see him again, sorry to disappoint you.  Here are some of his more famous videos:

Dennis Smith said the dog had to go into therapy after this encounter.


Then there is the Gov:




21 comments:

Anonymous said...

Why is he being pushed and not allowed to work until his 40th anniversary with the station?

Anonymous said...

I will miss Burt just like Ive missed Woody. You just dont find reporters that tell it like it is anymore. These days all they do is give their opinion in most cases. Have a good retirement Burt!

Anonymous said...

I have loved his broadcast over the years. Wish him the best.

Anonymous said...

I knew Bert was thinking about retiring, and I know he's going to enjoy himself whatever he decides to do with his time. I will surely miss seeing him on TV, but I know I will still see him at the grocery store!







































































Toasting Bert said...

If there are no documented performance or contract issues and he was indeed 'asked to retire', he very well could have a nice ADEA lawsuit. But, Bert is too much of a class act to run with that, I suppose.

Bert is from the school of employees who simply had an objective of doing a good job well, every time, period. He didn't want to be a TV personality, a movie star or to sell books.

He didn't fit the 'shits and giggles' mold or the 'look at me' or the 'it's all about me' molds that most others fall into. He will be missed.

Anonymous said...

While I agree that the way LBT handled this is certainly rough, I can't believe what I'm hearing here. "all they do is give their opinion", and "didn't want to be a TV personality", or "the look at me" mold. Are y'all talking about the same Beeeeerrrrrtttttt Case that I have been seeing?

Anonymous said...

8:06 is the authority.

Anonymous said...

Hate to see Bertttt Caseeeeee go. Last of the true News Reporting Titans. Saw him in the Federal building not too long ago, thought "oh oh" somebody got caught doing something, lol. Have a good retirement Bert!

Anonymous said...

Been watching Bert for many many years. If this retirement is something that he wanted and was ready for, wish him all the luck in the world and a gigantic THANK YOU!

If this is something that he didn't ask for, then WLBT you suck.

@2:38 very well said ("He didn't fit the 'shits and giggles' mold or the 'look at me' or the 'it's all about me' molds that most others fall into")

Anonymous said...

Lookin' good, Maggie.

Anonymous said...

Happy Retirement Bert! As far as 7:49 goes, you ain't kidding. Maggie is like a fine wine, she is getting better with age. Class and beauty rolled into one little package.

Anonymous said...

Even pit bulls fear Chuck Norris and Bert Case.

Anonymous said...

Magnolia is a 'fine little package'. Holy Shat! I am taking this set back to Cowboy Maloney. Barbie and Maggie will not fit on the screen at the same time!

Anonymous said...

I am sorry Kirk Fordice did not whip him. Case was not brave enough to get out if the car. THAT is the 'real' Bert Case!

Pugnacious said...

Bert Case is the Carl Monday of Mississippi broadcast journalism.

Pugnacious said...

Bert Case is Cleveland's Carl Monday.

http://www.youtube.com/watch?v=8BGVTkNsGlA

Anonymous said...

I am sorry Kirk Fordice did not whip him. Case was not brave enough to get out if the car. THAT is the 'real' Bert Case!

And you would have got out of the car, Pookie?

Pugnacious said...

Cooper busted! Judge bans Cooper from libraries and anywhere kids might congregate.

Anonymous said...

Having worked for Raycom Media for 12 years, this is the future.

He will be replaced with someone, younger, blonder, and willing to work for minimum wage.

As for a possible lawsuit mentioned above, did you forget what state you are in?

Anonymous said...

My point was, Burt Case was sooooo 'brave' as to PICK a fight,,,, just not brave enough to follow up

Anonymous said...

My point was, Burt Case was sooooo 'brave' as to PICK a fight,,,, just not brave enough to follow up



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Trollfest '07 was such a success that Jackson Jambalaya will once again host Trollfest '09. Catch this great event which will leave NE Jackson & Fondren in flames. Othor Cain and his band, The Black Power Structure headline the night while Sonjay Poontang returns for an encore performance. Former Frank Melton bodyguard Marcus Wright makes his premier appearance at Trollfest singing "I'm a Sweet Transvestite" from "The Rocky Horror Picture Show." Kamikaze will sing his new hit, “How I sold out to da Man.” Robbie Bell again performs: “Mamas, don't let your babies grow up to be Bells” and “Any friend of Ed Peters is a friend of mine”. After the show, Ms. Bell will autograph copies of her mug shot photos. In a salute to “Dancing with the Stars”, Ms. Bell and Hinds County District Attorney Robert Smith will dance the Wango Tango.

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Trollfest '09 is a pet-friendly event as well. Feel free to bring your dog with you and do not worry if your pet gets hungry, as employees of the Jackson Zoo will be on hand to provide some of their animals as food when it gets to be feeding time for your little loved one.

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This is definitely a Beaver production.


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Trollfest '07

Jackson Jambalaya is the home of Trollfest '07. Catch this great event which promises to leave NE Jackson & Fondren in flames. Sonjay Poontang and his band headline the night with a special steel cage, no time limit "loser must leave town" bout between Alan Lange and "Big Cat"Donna Ladd following afterwards. Kamikaze will perform his new song F*** Bush, he's still a _____. Did I mention there was no referee? Dr. Heddy Matthias and Lori Gregory will face off in the undercard dueling with dangling participles and other um, devices. Robbie Bell will perform Her two latest songs: My Best Friends are in the Media and Mama's, Don't Let Your Babies Grow up to be George Bell. Sid Salter of The Clarion-Ledger will host "Pin the Tail on the Trial Lawyer", sponsored by State Farm.

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If you get tired come relax at the Fox News Tent. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both will entitle you to free drinks.Get your tickets now. Since this is an event for trolls, no ID is required, just bring the hate. Bring the family, Trollfest '07 is for EVERYONE!!!

This is definitely a Beaver production.

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